Posts Tagged ‘47 North’


Bandwidth by Eliot Peper(Bandwidth, by Eliot Peper. 47 North, 2018, 252 pp., $24.95)

reviewed by Zeke Teflon

(Warning: This review contains mild spoilers concerning the first two dozen or so pages of the book.)

In recent years, the beer mega corporations have been buying up independent small breweries. They’re continuing to use the small breweries’ names as marketing tools while avoiding disclosure of the relationship of the formerly independent breweries with the conglomerates. The list of fake craft brands includes Ballast Point, Breckenridge, Kona, Pyramid, Redhook. . . . . The list goes on.

Now this trend has reached the publishing industry in perhaps even worse form. Meet 47 North.

When I picked up Bandwidth and saw the 47 North logo and name, I said “Ah! another small press publishing science fiction! Haven’t seen this before!” Then, after I finished the book and was preparing to write this review, I looked at the fine print on the copyright page. It read in part, “Amazon, the Amazon logo, and 47 North are trademarks of Amazon.com Inc. or its affiliates.”

So, we’ve now reached the point where we not only have fake craft breweries, but also fake small presses. (Yes, I know, traditional large publishing houses — almost all bought up in recent years by media conglomerates — have imprints, but Amazon is not a traditional publisher: it’s now vertically integrated in its bookselling/publishing arm, and seems to be attempting to achieve a monopoly in the bookselling trade. It’s already close, selling approximately 50% of all print books in the U.S. and 70% of e-books.)

As well, Amazon (following in the steps of the chain bookstores) has been largely responsible for the decimation of American independent bookstores over the last two decades, and has also been an absolute disaster for small presses. (The reasons for this are too complicated to go into in this review, however you can read more about the damage Amazon does to small publishers here and here.)

So, what to do about a book published by one of the tentacles of this octopus? To review or not to review? (Not coincidentally, U.S. independent bookstores almost across the board refuse to carry books published by Amazon.)

Unfortunately, I liked Bandwidth and don’t want to hold the publisher against the author, so . . . . .

Bandwidth is a near-future techno-thriller whose primary character, Dag Calhoun, is a highly placed lobbyist for sale to anyone with the money to buy. Those with the cash include fossil-fuels corporations engaged in climate-change denial, and The Feed, a world-spanning company that has subsumed Facebook, Google, and to a large extent the Internet itself, and to which almost all people are connected 24 hours a day.

While on a lobbying assignment in Mexico City, Dag meets a mysterious woman, and shortly after is shocked to find that someone has total access to his Feed and its archives, including information that could send him and his clients to prison.

From there, he goes on a quest to find the woman who he suspects is the one responsible for the data breach.

The remainder of the book revolves around Dag’s search, how Facebook-like entities can be used to shape perceptions and even personalities, the character transformation Dag undergoes — he’s initially very unlikable — while on his quest, climate change, climate-change denial, and especially whether the ends, no matter how high minded, ever justify the means.

Peper comes down on the right side of this question in Bandwidth, which makes his choice of a publisher highly ironic. It would have been hard for him to find a more evil means of conveying his message that the ends never justify the means. If he was conscious of the damage Amazon has done, and is continuing to do, to independent bookstores and small presses, his choice of Amazon as a publisher was quite hypocritical.

Authors, however, are often amazingly oblivious to the workings of the bookselling and book publishing industries, so it’s entirely possible that Peper wasn’t aware of how toxic Amazon is to the book trade, small publishers, and ultimately the authors those small presses publish.

Despite the clear contradiction between Bandwidth‘s noble message and its odious means of delivery, I do recommend the book.

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Zeke Teflon is the author of Free Radicals: A Novel of Utopia and Dystopia (pdf sample here). He’s currently working on the sequel, two translations, a nonfiction book, two compilations, and an unrelated sci-fi novel in his copious free time.

Free Radicals, by Zeke Teflon front cover