Posts Tagged ‘Brad Thulberg’


“Observation: The strongest men I know — guys who deadlift over 500 pounds, run 4-minutes for the mile, throw a discuss hundreds of feet, or run ultramarathons — tend to be caring, considerate, and generally calm dudes. The guys I know who want to be strong and tough — but who are not — tend to be loud, defensive, and overly proud. Toughness isn’t walking around with your chest puffed out trying to intimidate. It’s making the right decision under uncertainty and distress. This is one of the great paradoxes of toughness. Once you have it you don’t need to show it.”

Brad Thulberg, Fake Toughness